Helmet Lab – VUSE x McLaren Racing

VUSE partnered with McLaren Racing to launch Helmet Lab at the Formula 1 Grand Prix, inviting adults across the UAE, Saudi Arabia and Kuwait to create their own racing helmet and compete for votes and prizes.

ECHT ME designed and developed the bilingual English and Arabic web app, giving participants an interactive space to customise their helmet with colours, patterns and stickers, then preview their creation in 3D.

The experience was designed to make helmet creation simple and engaging, guiding users through each stage of the process before turning their design into a finished piece of campaign artwork. Participants could then share their entry beyond the platform, helping drive visibility and engagement around the competition.

Once complete, participants verified their mobile number, submitted their design and received a shareable poster and link. A public gallery allowed the community to discover and vote for entries, while the platform also presented the competition, judges and prizes.