CTCL Guide – Kyowa Kirin

Kyowa Kirin wanted a permanent online tool to support healthcare professional education across the GCC. The CTCL Guide was created for staff-led use in HCP discussions, with controlled access and content kept focused on cutaneous T-cell lymphoma education.

ECHT ME built an interactive web app for iPad and desktop around a fictional mycosis fungoides and Sézary syndrome patient case. After entering their specialty and country of practice, users moved through the case from initial presentation to diagnosis, work-up, staging and management.

The experience used short video clips, a zoomable clinical image, multiple-choice questions, explanatory answer screens, reference pop-ups, accordions and swipeable image examples. Users could give an initial view on the skin lesion, select the disease stage and then see the correct staging explanation.

Responses were saved for review, including specialty, country, skin-lesion answer and disease-stage answer. ECHT ME also built a protected admin panel so the client could list submissions and export the data as a CSV file.