IoT & Sensors
Sensor installations that react to touch, movement, distance or a heartbeat, for brand campaigns, product launches and exhibition stands.
Sensor installations that react to people
We connect sensors to screens, light and sound, so an installation responds to touch, movement, distance, pressure or even a heartbeat. Visitors take part with their body, not only with a screen, and that is what they remember and talk about afterwards.
Each of these installations is built to order in Dubai. We choose the sensors, write the software and link everything to the content, whether that is a game, a light show or a live display of what the sensors measure.
Proven in campaigns and launch events
- The Car Lover’s Lie Detector for HSBC: in a stand built like an interrogation room, a heart and pulse rate sensor read each visitor’s reaction to questions about their car. The campaign for HSBC’s car loan brought more than 1,200 new leads in two weeks and cut the cost per lead by almost half.
- Porsche Macan launch: LED costumes for a dance performance, synchronised with the music without any cables. Colours and patterns changed exactly in time with the soundtrack at the launch events in the UAE, Oman and Kuwait.
What are IoT & Sensors?
IoT (the Internet of Things) means physical devices fitted with sensors, electronics and software that collect and process data. At an event, that data becomes the input for an experience. What a visitor does changes what they see and hear.
What a sensor can pick up
- Touch and pressure: buttons, touch surfaces, force and stretch, for example a punch, a squeeze or a step on the floor.
- Movement: distance, motion, tilt, rotation and vibration, for content that starts when someone comes closer or moves an object.
- The body: heart and pulse rate, for challenges that show how a visitor reacts.
- Light and sound: installations that follow the music or the lighting of a show.
- The surroundings: temperature, humidity and water.
Where sensors work well
- Brand campaigns and mall activations: a physical challenge draws a crowd and gives people a story to tell.
- Product launches and stage shows: light, costumes and screens that follow the music or the performers.
- Exhibition stands: objects, floors and walls that respond when visitors touch them or walk past.
- Museums and visitor centres: exhibits that react to the visitor, with no screen to tap.
Related technologies: RFID for objects that open content, gesture control for hand tracking, and capacitive touch for objects that work as buttons.
Frequently asked questions
Which sensors can be used in an installation?
Sensors for touch and pressure, distance and motion, tilt and vibration, light and sound, heart and pulse rate, and for temperature, humidity and water.
What can a sensor installation do at an event?
It lets visitors take part with their body. In The Car Lover's Lie Detector for HSBC, a heart and pulse rate sensor read each visitor's reaction to questions about their car. For the Porsche Macan launch, LED costumes changed colour in time with the music.
Is every sensor installation built to order?
Yes. We choose the sensors for the idea, write the software and link everything to the content, whether that is a game, a light show or a live display of what the sensors measure.
How early should we get in touch?
That depends on the project. For many formats we do not start from scratch. We build on a proven framework and adapt it to your design and content, which saves time. A completely new development needs longer for design, development and testing. Contact us as early as you can, and we will tell you what is realistic for your date.
Is your team on site at the event?
Yes. We set up and test the installation and support it on site, in the UAE and abroad.
More in IoT & Sensors
Planning an event or campaign?
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