Jeep Cherokee Launch Customiser

Jeep introduced the new Cherokee in Dubai with an interactive digital customiser created for the launch experience. The activation gave guests a hands-on way to explore the new model, compare configurations and visualise different trims and exterior colours.

ECHT ME designed and developed the touchscreen experience as an iOS and kiosk application, using locally stored vehicle renders to ensure reliable performance on site. The experience combined configuration logic with a 360-degree vehicle viewer, allowing guests to build and explore their preferred Cherokee before arriving at the final vehicle visual.

The customiser supported both 2-Row and 3-Row models, Altitude and Limited trims, and a range of exterior colours, creating an engaging product experience for the physical launch environment.