A touchscreen quiz application was launched at the US Open tennis tournament for Emirates Airline, designed to deliver a fun and interactive experience for visitors.
The quiz challenged players with a random selection of questions on tennis, the UAE, and Emirates Airline. Each round lasted 60 seconds, with participants racing to choose the correct answers from three options. At the end of the game, scores were displayed on a leaderboard, creating excitement and encouraging friendly competition among visitors.
The activation proved highly popular, with thousands of games played during the event. By combining entertainment with education, the quiz not only attracted attention but also strengthened awareness of the UAE and Emirates Airline in a gamyfied way.
Touch Technology, Game Development
New York, USA
Emirates Airline