AstraZeneca – Touchscreen Puzzle Game

AstraZeneca wanted an engaging activity for its roadshow for healthcare professionals in Jeddah and Riyadh, Saudi Arabia: something that would draw people to the stand and keep them there. ECHT developed a touchscreen sliding puzzle game, inspired by the classic physical sliding puzzle many of us remember from childhood.

How it worked

The game ran on a large, table-style touchscreen. Under the message "Take a break and solve the puzzle!", players slid the tiles into place to complete an image from AstraZeneca's "Redefining cancer care" campaign, while a large timer counted every second. Players who got stuck could tap "I give up" and let the next person try.

A daily competition

The roadshow ran over three days, and every day had its own leaderboard. At the end of each day, the fastest players were announced and the winner received a prize. The team simply selected the current day in the app, so each day started with a fresh competition.

Why it worked

• Easy to understand at a glance, with no instructions needed
• Short, timed rounds kept the queue moving
• The daily leaderboard and prize brought players back to beat their time
• Campaign visuals were part of the gameplay, not just placed around it

The result

The positive response from players showed how appealing the game was, and the touchscreen format made it a perfect fit for a busy roadshow setting.