Jaguar & Land Rover Roadshow – Interactive Personality Test

The Jaguar & Land Rover roadshow plays a major role in building brand and product awareness across seven countries in the GCC: UAE, KSA, Kuwait, Oman, Lebanon, Morocco, Qatar, and Jordan. JLR wanted to help visitors find the right car to match their personality in a fun and interactive way.

ECHT developed an interactive touchscreen personality test combined with a smart algorithm. The user had to answer six random multiple-choice questions, and the algorithm calculated the most suitable vehicle based on their personality.

Touch Technology

MENA

Jaguar