Touch Technology
Touchscreen games, quizzes, configurators and information apps for events and exhibitions, with leaderboards and visitor registration built in.
Touchscreen games and apps for events and exhibitions
A touchscreen is the most familiar way to interact with digital content. Visitors walk up and know what to do. A short game or a clear information app gives them a reason to stop at your stand, and gives your team a reason to start a conversation.
We design and build these applications from start to finish, for large touchscreens, kiosks, touch tables and iPads. We are based in Dubai, and our touchscreen apps have run at events in the UAE, Saudi Arabia, Europe, Japan, Brazil and the USA.
Touchscreen games with a leaderboard
Our most requested format is a short game with a score. It works in three steps:
- Register. Visitors enter their details on the screen or on an iPad, so every game is also a contact for your team.
- Play. A round takes about 60 seconds. It can be a quiz, a memory game, a puzzle or a reaction game built around your message.
- Compete. The score goes on the leaderboard. Visitors come back to beat it, and the best players win a prize.
Proven at international events
- Emirates at the US Open, New York: registration on iPads, a serve game and the main game on touchscreens, all linked to one database with a dashboard for the Emirates team. Thousands of rounds were also played there on our tennis quiz.
- flydubai at the Arabian Travel Market, Dubai: a destination quiz in which the photo is revealed bit by bit, with free flights to win.
- Emirates at WTM Latin America, São Paulo: a memory game in Portuguese on several touchscreens.
- Jaguar and Land Rover roadshow: a personality test that matched visitors with a car in eight countries. The sales team followed up on every result.
- AstraZeneca roadshow, Jeddah and Riyadh: a sliding puzzle against the clock on a touch table.
Games that explain
When the subject is complex, playing it makes it stick. BP's visitors built pipelines to learn about carbon capture, Castrol's blended oils in a game in English and Japanese in Tokyo, and AbbVie used a story-driven game for doctors. At a medical summit in Dubai, a touchscreen two metres high let visitors feel how hard everyday tasks are for people with dwarfism.
Product configurators and information apps
- Jeep Cherokee launch, Dubai: guests chose trim and colour and saw their car in a 360° view.
- Jeep Grand Cherokee roadshow: visitors customised the car on an iPad while it changed on the big screen, and received their car by email with the nearest dealership.
- Emaar at the Cannes Film Festival: the developer's destinations as a digital coffee-table book.
- bp pulse at the Goodwood Festival of Speed: the charging network explained with animated icons and simple navigation.
- dnata at WTCE, Hamburg: the retail business presented with data visualisations.
- Expo 2020 Dubai: a bilingual map that helped guests find their way around the site.
Made for your brand
Every application is built for the client and the occasion. We tailor:
- The look: screens, colours, typography and animation in your brand's design.
- The content: questions, images and messages about your products, destinations or campaign.
- The languages: English and Arabic, or the language of the country you exhibit in.
- The data: which details visitors enter before they play, and how your team receives them afterwards.
- The setup: one large touchscreen, several stations side by side, or an iPad that controls a big screen.
What we provide
We design and develop the software and set it up for your event. The touchscreens usually come from you, your agency or your stand builder, so they match the stand design. Where it helps, we bring an iPad or the computer that runs the application.
Capacitive touch: any object as a button
Touch does not need a screen. Capacitive touch uses the conductivity of the human body, and with our controller almost any surface or object can become a touchpoint, such as car parts, special paint, everyday objects, even plants and fruit. A touch can start a sound, play music or change what is on a screen.
Where touch works well
- Exhibitions and trade shows: games and quizzes bring visitors to the stand and collect their details on the way.
- Roadshows: one application travels from city to city and works the same everywhere.
- Showrooms and product launches: configurators and information apps support the sales conversation.
- Conferences and medical congresses: games that explain a topic, and maps and agendas on shared screens.
Frequently asked questions
What kinds of touchscreen games do you build?
Quizzes, memory games, puzzles, reaction games, personality tests and games that explain a topic. Each one is designed around the client's message, and a round usually takes about 60 seconds.
Can a touchscreen game collect visitor details?
Yes. Visitors can register on the screen or on an iPad before they play, and the scores go on a leaderboard. For Emirates at the US Open, registration and two games shared one database, with a dashboard for the client's team.
Do you supply the touchscreens?
We design and develop the software and set it up for the event. The touchscreens usually come from the client, the agency or the stand builder. Where it helps, we bring an iPad or the computer that runs the application.
Which languages can a touchscreen app run in?
Any language the event needs. We have delivered apps in English, Arabic, Portuguese and Japanese, including bilingual apps with a language switch.
How early should we get in touch?
That depends on the project. For many formats we do not start from scratch. We build on a proven framework and adapt it to your design and content, which saves time. A completely new development needs longer for design, development and testing. Contact us as early as you can, and we will tell you what is realistic for your date.
Is your team on site at the event?
Yes. We set up and test the installation and support it on site, in the UAE and abroad.
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