What is Augmented Reality
Augmented Reality (AR), is a live view of the real world environment whose elements are overlaid. Augmentation is performed in real time and in a semantic context with environmental elements, such as overlaying supplemental information (video, text, images or 3D elements) over a live camera feed.
With the help of advanced AR technology, the information about the surrounding real world of the user, becomes interactive and digitally manipulable. Information about the environment and the objects, are overlaid on the real world.
How Augmented Reality can be used
AR Brochure/Business Cards
Through the latest Augmented Reality technology, we promote your project, real estate development or product and allow to connect with people around the globe.
AR enhances static content by giving it interactive, additional information for users. Using your brochure as an example, the user launches an App and simply scans a static image such as pictures or text. It is then overlaid with interactive related information such as 3D models and videos bringing your content virtually to life.
An augmented 3D model gives an immersive 360° experience whilst offering the ability to discover and exploring it. In the App, the customer can focus on specific points of interest and find hotspots with additional information. The user also has the ability to directly contact your customer service team and book appointments or get more information on products.
We develop an Augmented Reality camera application, where users can take photos with your mascot or any fictitious or real character (animated and non-animated).
In the App, the visitor can choose his favourite character. The selected character can be placed virtually in the real world, by simply drag & drop - Ready for a snapshot!
The final snapshot can be branded or turned into a customised ‘Polaroid’ which can then be shared on social media or printed out.
We can develop branded Augmented Reality Facebook effects. The user simply downloads the AR effect through his Facebook mobile application and installs it on his phone. In the app, we will provide a range of AR options to choose from. The selected item will be overlaid/augmented onto the person's face or around them in real-time.
The users can share their branded photos with a #HashTag around the world. This is a great opportunity for your brand.
Augmented reality Use Cases
- Company Logo
- Interactive Business Cards
- Email Invitation
- Product Promotion or Demonstration
AR Car Demo - Porsche Mission E
AR Product Overlay
AR Camera App
AR Camera App - 'Polaroid' print out
AR Business Card
AR Effect - Facebook Filter
AR Brochure - Mercedes-AMG GT