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Castrol Circularity Touchscreen Game

Client
Castrol
Technology
Touch Technology, Game Development
Location
Tokyo, Japan
overview

The Castrol Circularity Game is a custom-built interactive experience designed to raise awareness about the environmental benefits of Castrol’s Re-Refined Base Oils (RRBO). Through engaging gameplay, players learn how recycled and re-refined oils contribute to a more sustainable future, all while enjoying a fast-paced, challenge-driven game environment.

The game bridges education and entertainment, turning complex sustainability topics into fun, memorable experiences. By connecting gameplay to real-world environmental benefits, it empowers users to better understand Castrol’s innovation in circularity and sustainable energy solutions.

Key Features

  • Bilingual: English and Japanese
  • Game developed for Windows touchscreens
  • 2D game with a 3D-style appearance
  • Combining sleek UI design and fluid animations for an engaging user journey
  • A local leaderboard tracks player performance, encouraging replayability

How It Works

Players step into the role of a blending specialist, tasked with meeting the needs of virtual customers who request custom oil blends. The challenge? Speed, accuracy, and order matter.

  1. Customer Requests: Customers arrive with specific product recipes and timers, setting the stage for quick decision-making.
  2. Blend Creation: Players drag bottles to additive stations, filling them with the correct colours and additives to match recipes.
  3. Quality Check: Each blend undergoes a scanning and blending process to ensure accuracy and order.
  4. Customer Delivery: Completed blends are converted to Castrol products and handed to waiting customers. Scoring is based on correctness, order, and bonus points for “rush” customers.
  5. Race Against Time: The game runs on a 90-second timer, making every move count.
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