Technology: Augmented Reality
Nesquik Powder had the idea to re-engage kids with their brand mascot Quicky in a fun way. Nesquik wanted to focus on the benefits of living a healthy lifestyle with Nesquik Powder drink. The idea was to create Quicky's world, an interactive augmented reality mobile playground that allowed kids to engage directly with Quicky.
In the application, Quicky shows children the benefits of being active through exercises. There are three games for kids to interact with on the playground. A 3d runner game, chasing the evil bandit, an augmented reality football game in Brazil and an Augmented Reality colouring book using the wrapper of a Nesquik Powder carton.
Augmented Reality Runner Game