MESE – Gesture-Based Game

Calcium, a marketing agency, participated in the Middle East’s largest exhibition for the events industry. The Middle East Special Event & Exhibition Show (MESE) brings together the region’s events professionals, PR experts, and other stakeholders for an annual exhibition of the latest events technologies, strategies, campaigns and more. Calcium wanted to promote its brand in a unique, entertaining, and creative way, creating memorable experiences for its clients.

ECHT developed an interactive gesture-based presentation and a mini-game called "Skyfall". The visuals and interactive hand gestures capture visitors’ attention and highlight the objectives, approaches, and solutions behind Calcium’s projects.

To engage and entertain visitors, hand gestures and mental alertness are needed to navigate and control the game. The players have to catch as many falling objects as possible in a limited time.