Dubai Motor Show Activation – Gesture Based Game

overview

Nissan wanted to increase customer awareness in its after-sales program by using the latest gesture and tracking based technology. To emphasise the importance of using genuine spare parts compared to counterfeit parts, ECHT created an engaging, interactive game, using the Leap Motion device.

Visitors entered the activation area and were greeted by a large screen connected to the Leap Motion device on a pod. The users navigated through the game by simply using their hands to grab, drop or tap items. The goal of the game was to achieve the highest points by choosing the right spare parts to repair the Nissan car.