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LegoLand Dubai

Legoland Dubai – Augmented Reality (AR) Application

Technology: Augmented Reality

The layout of Legoland Dubai, part of Dubai Parks and Resorts, was unveiled to thousands of local and international visitors attending Arabian Travel Market (ATM) with a unique four-metre squared, LEGO®-built model map. Delegates enjoyed a 3D preview experience of the park’s features as Legoland Dubai unveiled the model, designed and built over 1,600 hours using 150,000 Lego bricks, and featuring augmented reality.

Using the DubaiLand Launch Augmented Reality application on iPads, visitors can discover and navigate their way through the park’s six world-famous themed areas, including Lego City, Adventure, Lego Kingdom, Imagination, Factory, and the ever-popular magical Miniland.

lego augmented reality promotion mobile app

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