Jaguar & Land Rover
Technology: Touch Technology, Web and Software Development
The Jaguar & Land Rover roadshow is a major event in generating brand and product awareness throughout seven countries (UAE, KSA, Kuwait, Oman, Lebanon, Morocco, Qatar and Jordan) in the GCC.
The JLR wanted to help visitors to find the right car to match their personality in a fun and interactive way. ECHT developed an interactive touchscreen personality test combined with a smart algorithm. The user had to answer six random multiple-choice questions, and the algorithm calculated the most suitable vehicle based on their personality.