Jaguar & Land Rover
GCC Roadshow - Interactive Personality Test
Technology: Touch Technology
The Jaguar & Land Rover roadshow is a major event in generating brand and product awareness throughout seven countries (UAE, KSA, Kuwait, Oman, Lebanon, Morocco, Qatar and Jordan) in the GCC.
The JLR wanted to help visitors to find the right car to match their personality in a fun and interactive way. ECHT developed an interactive touchscreen personality test combined with a smart algorithm. The user had to answer six random multiple choice questions and the algorithm calculated the most suitable vehicle based on their personality.
Land Rover Touchscreen App
Jaguar Touch Screen App - Screenshots
Land Rover Touch Screen App - Screenshots
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