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Novo Nordisk

QR Treasure Hunt – Rebel Mission

Technology: Mobile and Web App Development

Novo Nordisk is a multinational pharmaceutical company based in Denmark that develops and sells diabetic drugs and equipment. For the introduction of their latest product, RYBELSUS, Novo Nordisk Saudi Arabia (KSA) was looking for an engaging team-building activation for its 450 employees. RYBELSUS is a prescription medication used to help persons with type 2 diabetes manage their blood sugar levels.

ECHT created a point-based, QR treasure hunt web-app with 5 missions around the new product. On the app, one mission was enabled weekly. The app’s global real-time leaderboard inspired everyone to give it their all.

Mission 1: Employees had to find and scan 10 QR codes hidden in their offices in order to complete multiple-choice questions. One point was awarded for each correct answer.

Mission 2: Taking a selfie with the product in the office. Similar to Facebook, employees may have liked these photos in the internal app gallery. A higher number of likes equals a higher number of points.

Mission 3: Solving a digital time-based puzzle, with the cover of the product. The more quickly they solve, the more points they receive.

Mission 4: Promote the product teaser for a week on social media sites, with the most likes receiving the highest points.

Mission 5: Make a slogan for the launch in Saudi Arabia. All phrases were viewable in the gallery and had a like button, similar to the picture mission.

The activation was running for 5 weeks and was a great success. The web-app was easily accessible for everyone, independent of their devices. Our web-app framework didn’t require any installation or plugin, it worked right in the mobile browsers.

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