BMW Motorbikes Interactive Poster Signing – Dubai Showroom Launch

overview

To celebrate the launch of BMW Motorbikes’ new showroom in Dubai, ECHT ME designed and delivered a custom interactive activation focused on visitor engagement and brand experience. The centerpiece was an iPad-based app, allowing guests to choose from a selection of vintage BMW posters, personalize them with a digital signature or drawing, and print their creation on-site.

Upon arrival, visitors were greeted with a welcoming landing page and a clear call-to-action to begin. The selection screen presented a curated gallery of vintage BMW poster designs, each available for customization. Once a poster was selected, users could draw, write, or sign directly onto the poster using intuitive on-screen tools.

After finishing their artwork, guests reviewed the final design on a result screen, where a simple “Print” button instantly sent their creation to a network printer. Attendees received a personalized, high-quality print to take home—a memorable souvenir connecting them to the BMW Motorbikes brand.

This interactive installation brought together classic brand visuals and modern digital engagement, helping BMW Motorbikes make a lasting impression at their Dubai showroom launch.