Emirates Airline AI Art Gallery at the US Open, New York

The US Open, held annually in New York City, is one of the world’s most prestigious Grand Slam tennis tournaments, attracting top athletes and global audiences. At this high-profile event, Emirates Airline set out to deliver an unforgettable digital experience at their stand by integrating cutting-edge Artificial Intelligence into interactive art creation.

For this initiative, ECHT ME developed a bespoke AI Art Creator and Gallery, transforming visitors into digital artists. Using dedicated iPads, guests at the Emirates stand could personalize their creative journey, choosing favorite colors, destinations, art styles, and capturing a selfie. Each participant’s input was processed by our advanced AI system, instantly generating a unique artwork that reflected their selections.

The resulting pieces were displayed in a visually stunning digital gallery across large screens within the Emirates booth, turning the stand into an immersive, ever-evolving art space. To ensure every artwork was distinctive, our solution leveraged multiple AI models, delivering a diverse and captivating collection throughout the tournament.

Over the course of the US Open, thousands of unique AI-generated artworks were created and showcased, making the Emirates AI Art Gallery a true highlight for event attendees and a standout example of innovative brand engagement through creative technology.

Artificial Intelligence, Mobile & Web App

New York, USA

Emirates Airline