Calcium Advertising
Technology: Gesture Technology
Calcium, a marketing agency, participated in the Middle East’s largest exhibition for the events industry. The Middle East Special Event & Exhibition Show (MESE) brings together the region’s events professionals, PR experts, and other stakeholders for an annual exhibition of latest events technologies, strategies, campaigns and more. Calcium wanted to promote its brand in a very unique, entertaining and creative way, thus making memorable experiences to its clients.
ECHT developed an interactive gesture-based presentation and a mini-game called “Skyfall”. The visuals and the interactive hand gestures capture the attention of the visitors and highlight the objectives, approaches, and solutions of the Calcium projects.
To engage and entertain visitors, hand gestures and mental alertness are needed to navigate and control the game. The players have to catch as many falling objects as possible in a limited time.
