What is The Internet of things
The Internet of things (IoT) is the networking of physical devices which are embedded with sensors, electronics, software. The network connectivity enables these objects to collect and exchange data with one another.
IoT allows the interconnectivity of our digital devices that offer endless opportunities for brands to listen and respond to the needs of their customers, with the right message, at the right time and to the right device.
The Internet of Things will improve customer experiences, through leveraging large amounts of data acquired with analytics. In a consumer and marketing context, Big Data and (predictive) analytics are never far away.
The opportunity for marketers is in bridging digital and physical!
The Internet of things Use Cases
- Active User Engagement
- Motions Tracker