---
title: "GMED Platform Launch in Web AR – Gilead | ECHT ME"
url: https://echt.me/projects/web-augmented-reality-doctors-online-platform
description: "Explore GMED, Gilead Sciences' educational platform for healthcare professionals in the Middle East, enhanced with browser-based AR for seamless learning."
---

# GMED Platform Launch in Web AR

Client

Gilead

Technology

[Augmented Reality](https://echt.me/services/augmented-reality), Web & Desktop

Location

MENA

overview

GMED is Gilead Sciences Middle East's educational platform, where doctors can search for balanced educational resources on Gilead's clinical areas of interest. It was developed specifically for healthcare professionals in Saudi Arabia, the United Arab Emirates, Oman, Qatar, Bahrain, Kuwait and Lebanon.

## The challenge

Gilead needed a memorable way to introduce the new platform to a busy professional audience.

## The solution

ECHT designed a friendly 3D robot character as the face of GMED and brought it to life with browser-based Augmented Reality (Web AR) for Android and iOS devices. The experience is markerless: doctors open it in their phone's browser, and the robot appears in their own surroundings, on a desk or a table, where it introduces the new GMED educational platform.

We handled the complete process:

- Character design, from 2D sketch to 3D model
- Rigging and animation
- The Web AR experience itself

## Why Web AR

There's no app store and no installation: the experience starts in the browser. That removes the biggest barrier to Augmented Reality, especially for busy professionals, and works the same way in every country the platform serves. Being markerless, it works anywhere, without a printed image to scan.

## The result

A playful, memorable introduction to a serious educational platform, which gave GMED a recognisable character and invited doctors to explore the online resources.

Related projects

## More in _Augmented Reality_

[All projects](https://echt.me/projects)

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Contact

## Want something like this for _your event?_

Tell us about your event. We can adapt what we built here to your brand or create something new, and send you a proposal.

[info@echt.me](mailto:info@echt.me) [+971 4 379 5004](tel:+97143795004) [WhatsApp](https://wa.me/+97143795004)