---
title: "QR Treasure Hunt – Rebel Mission – Novo Nordisk | ECHT ME"
url: https://echt.me/projects/qr-treasure-hunt-team-building-activity-rebel-mission
description: "Join Novo Nordisk Saudi Arabia's engaging team-building adventure with ECHT's QR treasure hunt app, celebrating the launch of RYBELSUS for type 2 diabetes."
---

# QR Treasure Hunt – Rebel Mission

Client

Novo Nordisk

Technology

[Contactless Technology](https://echt.me/services/contactless-technology), Game Development, Mobile & Web App

Product

[QR Code Treasure Hunt](https://echt.me/products/qr-code-treasure-hunt)

Location

Riyadh & Jeddah, KSA

[Video: QR Treasure Hunt – Rebel Mission - project video](https://www.youtube.com/watch?v=2gRfsgyCsdw)

overview

Novo Nordisk is a multinational pharmaceutical company based in Denmark that develops and sells diabetes medications and devices. For the introduction of their latest product, RYBELSUS, Novo Nordisk Saudi Arabia (KSA) was looking for an engaging team-building activation for its 450 employees. RYBELSUS is a prescription medication used to help people with type 2 diabetes manage their blood sugar levels.

ECHT created a point-based QR treasure hunt web app with 5 missions centered around the new product. On the app, one mission was enabled weekly. The app’s global real-time leaderboard inspired everyone to give it their all.

**Mission 1:** Employees had to find and scan 10 QR codes hidden in their offices in order to complete multiple-choice questions. One point was awarded for each correct answer.

**Mission 2:** Taking a selfie with the product in the office. Similar to Facebook, employees could like these photos in the internal app gallery. A higher number of likes equals a higher number of points.

**Mission 3:** Solving a digital time-based puzzle, with the cover of the product. The faster they solved it, the more points they received.

**Mission 4:** Promoting the product teaser for a week on social media sites, with the most likes receiving the highest points.

**Mission 5:** Creating a slogan for the launch in Saudi Arabia. All phrases were viewable in the gallery and had a like button, similar to the picture mission.

The activation ran for 5 weeks and was a great success. The web app was easily accessible for everyone, independent of their devices. Our web app framework didn’t require any installation or plugins; it worked directly in mobile browsers.

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Contact

## Want something like this for _your event?_

Tell us about your event. We can adapt what we built here to your brand or create something new, and send you a proposal.

[info@echt.me](mailto:info@echt.me) [+971 4 379 5004](tel:+97143795004) [WhatsApp](https://wa.me/+97143795004)