---
title: "Quicky’s World – Augmented Reality (AR) 3D Runner Game – Nestlé | ECHT ME"
url: https://echt.me/projects/nestle-augmented-reality-game
description: "Re-engage kids with Nesquik's mascot Quicky in an interactive AR playground, promoting a healthy lifestyle through fun games and activities."
---

# Quicky’s World – Augmented Reality (AR) 3D Runner Game

Client

Nestlé

Technology

[Augmented Reality](https://echt.me/services/augmented-reality), Game Development, Mobile & Web App

Location

GCC

[Video: Quicky’s World – Augmented Reality (AR) 3D Runner Game - project video](https://www.youtube.com/watch?v=c_dxR-09X7g)

[Video: Quicky’s World – Augmented Reality (AR) 3D Runner Game - project video](https://www.youtube.com/watch?v=b2-fflZr93U)

overview

Nesquik Powder had the idea to re-engage kids with their brand mascot Quicky in a fun way. Nesquik wanted to focus on the benefits of living a healthy lifestyle with Nesquik Powder drink. The idea was to create Quicky’s world, an interactive augmented reality mobile playground that allowed kids to engage directly with Quicky.

In the application, Quicky shows children the benefits of being active through exercises. There are three games for kids to interact with on the playground. A 3D runner game, chasing the evil bandit, an augmented reality football game in Brazil and an Augmented Reality coloring book using the wrapper of a Nesquik Powder carton.

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Contact

## Planning an _event or campaign?_

Tell us about it and we’ll help you find the right interactive experience for your audience.

[info@echt.me](mailto:info@echt.me) [+971 4 379 5004](tel:+97143795004) [WhatsApp](https://wa.me/+97143795004)