--- title: "BMW Motorrad Poster Signing at Showroom Launch | ECHT ME" url: https://echt.me/projects/interactive-poster-signing-dubai description: "BMW Motorbikes Interactive Poster Signing Activation – Dubai Showroom Launch" --- # BMW Motorrad Poster Signing at Showroom Launch Client BMW Technology Mobile & Web App Location Dubai, UAE [Video: BMW Motorrad Poster Signing at Showroom Launch - project video](https://www.youtube.com/watch?v=KV1TQkCT1Zc) overview To celebrate the launch of BMW Motorbikes’ new showroom in Dubai, ECHT ME designed and delivered a custom interactive activation focused on visitor engagement and brand experience. The centerpiece was an iPad-based app, allowing guests to choose from a selection of vintage BMW posters, personalize them with a digital signature or drawing, and print their creation on-site. Upon arrival, visitors were greeted with a welcoming landing page and a clear call-to-action to begin. The selection screen presented a curated gallery of vintage BMW poster designs, each available for customization. Once a poster was selected, users could draw, write, or sign directly onto the poster using intuitive on-screen tools. After finishing their artwork, guests reviewed the final design on a result screen, where a simple “Print” button instantly sent their creation to a network printer. Attendees received a personalized, high-quality print to take home a memorable souvenir connecting them to the BMW Motorbikes brand. This interactive installation brought together classic brand visuals and modern digital engagement, helping BMW Motorbikes make a lasting impression at their Dubai showroom launch. 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We can adapt what we built here to your brand or create something new, and send you a proposal. [info@echt.me](mailto:info@echt.me) [+971 4 379 5004](tel:+97143795004) [WhatsApp](https://wa.me/+97143795004)