---
title: "The Car Lover’s Lie Detector – HSBC | ECHT ME"
url: https://echt.me/projects/hsbc-interactive-marketing-application
description: "Experience HSBC's innovative Car Lover's Lie Detector Test this Ramadan. Discover if it's time for a new car with our engaging and interactive challenge!"
---

# The Car Lover’s Lie Detector

Client

HSBC

Technology

[IoT & Sensors](https://echt.me/services/iot-and-sensors)

Location

Dubai, UAE

[Video: The Car Lover’s Lie Detector - project video](https://www.youtube.com/watch?v=H_DGM0Zj6-M)

overview

To maintain and strengthen recognition of HSBC’s position as the go-to provider for car loans, HSBC wanted something fresh and exciting to create a buzz and stay at the forefront of the car-buying public's minds.

The solution was to create a highly engaging, interactive and fresh way to tell customers about the HSBC car loan in Ramadan. It was time for every car owner to think about their relationship with their current car and be true to themselves.

The Car Lover’s Lie Detector Test challenged people’s love for their current car, questioning whether they still really love it, or whether it’s time for a new one. On a stand designed like a modern interrogation room, complete with one-way window, people were connected to a digital lie detector. They had to answer intimate questions such as ‘Do you ever stare at other cars?’ or ‘Do you treat your car well?’

Are you brave enough to take the challenge…?

Results and Effectiveness

The activation generated over 1,200 new leads in two weeks. The cost per lead dropped by almost 50% compared to a previous campaign.

Related projects

## More in _IoT & Sensors_

[All projects](https://echt.me/projects)

[IoT & Sensors Porsche Macan Launch – LED Show Porsche · MENA](https://echt.me/projects/porsche-interactive-led-show)

Contact

## Want something like this for _your event?_

Tell us about your event. We can adapt what we built here to your brand or create something new, and send you a proposal.

[info@echt.me](mailto:info@echt.me) [+971 4 379 5004](tel:+97143795004) [WhatsApp](https://wa.me/+97143795004)