---
title: "Banking Challenge – Gesture-Based Game – Citibank | ECHT ME"
url: https://echt.me/projects/citibank-interactive-gesture-based-game
description: "Discover Citibank's innovative digital banking with Leap Motion tech. Experience gesture-based games and share your success on social media!"
---

# Banking Challenge – Gesture-Based Game

Client

Citibank

Technology

[Gesture Technology](https://echt.me/services/gesture-technology), Game Development

Location

Dubai, UAE

[Video: Banking Challenge – Gesture-Based Game - project video](https://www.youtube.com/watch?v=clMrJEzsMc4)

overview

Citibank wanted to show its evolution into a modern digital bank and demonstrate how easy its online banking service is to use. Instead of a presentation, ECHT created an interactive, gesture-controlled game using the Leap Motion device, installed at Mall of the Emirates in Dubai.

## Crack the vault

The game opened in front of a realistic 3D bank vault with a massive steel door and a keypad. Using only hand gestures, players had to enter the PIN code as fast as possible. Once the right PIN was entered, the wheel turned automatically and the vault door swung open.

Inside the vault, a laptop showed a replica of Citibank's online banking portal. There, players completed a dummy transaction against the clock, experiencing first-hand how quick and simple online banking is.

## A photo for social media

Before the final scoreboard appeared, players stepped into a digital photo cut-out: a skydiver in full gear with space for their face in the helmet. They positioned their head in the marked area and the game took a snapshot. The best snapshots were chosen and published on Citibank's social media channels.

## Why it worked

- Memorable: gesture control turned a routine banking task into an adventure
- On message: every player actually used a replica of the online banking portal
- Quick: each game took less than a minute, keeping the queue moving in a busy mall
- Shareable: the photo moment extended the activation onto social media

## The result

A playful, competitive experience that connected Citibank's brand with innovation and showed how easy its digital services are, in under a minute per player.

Related projects

## More in _Gesture_

[All projects](https://echt.me/projects)

[Gesture Skyfall Gesture Game at MESE Dubai Calcium · Dubai, UAE](https://echt.me/projects/mese-event-dubai-gesture-technology-app)

[Gesture Gesture Technology Installation at Dubai Police HQ Dubai Police · Dubai, UAE](https://echt.me/projects/dubai-police-interactive-gesture-technology-installation)

[Gesture Dubai Motor Show Activation – Gesture-Based Game Nissan · Dubai, UAE](https://echt.me/projects/nissan-dubai-auto-motor-show-gesture-technology-app)

Contact

## Want something like this for _your event?_

Tell us about your event. We can adapt what we built here to your brand or create something new, and send you a proposal.

[info@echt.me](mailto:info@echt.me) [+971 4 379 5004](tel:+97143795004) [WhatsApp](https://wa.me/+97143795004)