---
title: "AR Hologram, Avatar Designer and NFT Creator – Horizontal Digital | ECHT ME"
url: https://echt.me/projects/ar-hologram-avatar-designer-and-nft-creator
description: "Discover Horizontal Digital's innovative media strategies showcased at Sitecore World Tour Dubai, featuring AR holograms, NFTs, and interactive challenges."
---

# AR Hologram, Avatar Designer and NFT Creator

Client

Horizontal Digital

Technology

[Augmented Reality](https://echt.me/services/augmented-reality), Mobile & Web App

Location

Dubai, UAE

[Video: AR Hologram, Avatar Designer and NFT Creator - project video](https://www.youtube.com/watch?v=Togg6tvzyRo)

overview

Horizontal Digital is a globally renowned consulting agency that specializes in the development of media strategies and the creation of innovative digital experiences. With a presence in multiple markets worldwide, Horizontal Digital is well-positioned to provide its clients with the latest and most relevant digital solutions.

In March 2022, Horizontal Digital had the opportunity to exhibit and showcase its services at the Sitecore World Tour event in Dubai. To capture the attention of attendees and demonstrate its expertise in cutting-edge technologies, the agency created the #ComposableChallenge, which leveraged trending web technologies such as NFTs and Web Augmented Reality holograms.

ECHT developed a web app and online platform that allows users to participate in challenges and create their avatars, which are then transformed into NFTs. The aim was to provide visitors with an engaging, educational, unique, and entertaining experience that highlights Sitecore’s innovative products, a core pillar of Horizontal’s technology.

We created four AR holograms featuring Horizontal’s key speakers, who presented the products, followed by Q&A games to evaluate understanding. Players could customize various parts of their avatars by successfully completing challenges. The agency designed custom-branded props and accessories for the avatars, resulting in thousands of possible combinations. After the final challenge, the personalized avatars were unveiled in a public gallery and shared on social media. The entire experience was conducted online and required no additional app or plugin installation.

Related projects

## More in _Augmented Reality_

[All projects](https://echt.me/projects)

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Contact

## Want something like this for _your event?_

Tell us about your event. We can adapt what we built here to your brand or create something new, and send you a proposal.

[info@echt.me](mailto:info@echt.me) [+971 4 379 5004](tel:+97143795004) [WhatsApp](https://wa.me/+97143795004)