---
title: "Abu Dhabi Grand Prix Car Designer in AR – Yas Marina Circuit | ECHT ME"
url: https://echt.me/projects/abu-dhabi-grand-prix-ar-car-designer
description: "Mobile web app for the Abu Dhabi Grand Prix: fans design the livery of an F1 car and place the 3D model in front of them in augmented reality."
---

# Abu Dhabi Grand Prix Car Designer in AR

Client

Yas Marina Circuit

Technology

[Augmented Reality](https://echt.me/services/augmented-reality), Mobile & Web App

Location

Abu Dhabi, UAE

[Video: Abu Dhabi Grand Prix Car Designer in AR - project video](https://www.youtube.com/watch?v=bbdBfw_sBnI)

overview

The Abu Dhabi Grand Prix closes the Formula 1 season at Yas Marina Circuit on Yas Island. Around the 2023 race weekend, fans could create their own Formula 1 car directly from their phone.

ECHT ME developed the car designer as a web app, with no installation required, together with the service that turned each finished design into a 3D model. The experience followed the visual identity of the race weekend and its partners.

Fans could customise their car across four stages, choosing the base colour, gradient, pattern and branded stickers. The car rotated through different angles as each choice was made, with the 3D model updating instantly.

Once complete, the finished car could be viewed in augmented reality, placing the personalised car on the ground through the phone’s camera and allowing fans to walk around and explore their creation.

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Contact

## Want something like this for _your event?_

Tell us about your event. We can adapt what we built here to your brand or create something new, and send you a proposal.

[info@echt.me](mailto:info@echt.me) [+971 4 379 5004](tel:+97143795004) [WhatsApp](https://wa.me/+97143795004)